Arbitrage has become one of the most accessible ways for entrepreneurs to start generating income with low risk and minimal upfront costs. Two of the most popular models, Retail Arbitrage (RA) and Online Arbitrage (OA), share the same core principle: buying products at a lower price and reselling them at a higher one.
However, they differ greatly in how sellers source products, how much time they require, and ultimately how much profit they can produce. So, which one makes more money? The answer depends on several key factors, including strategy, time commitment, and scalability.
Understanding Retail Arbitrage
Retail arbitrage involves physically going to stores, such as Walmart, Target, Ross, TJ Maxx, and local clearance shops, to find discounted items that can be resold online at a profit. Sellers typically scan items in-store to check their Amazon or eBay value, then purchase profitable products on the spot.
Advantages of Retail Arbitrage:
Higher Profit Per Item:
Many RA deals have high margins because clearance or liquidation sections can offer deep discounts. A product bought for $5 and sold for $25 is common in RA.
Immediate Access to Inventory:
Sellers can visually inspect products, avoid defects, and get stock immediately.
Faster Turnaround:
Since you physically hold the product, you can ship it the same day and start making profit quickly.
Challenges of Retail Arbitrage:
Time-Consuming:
Driving from store to store can take hours, and not every trip leads to profitable finds.
Inventory Limitations:
Stock is inconsistent. A great find may be impossible to repeat.
Difficult to Scale:
Scaling RA usually means hiring shoppers or increasing travel time.
Understanding Online Arbitrage
Online arbitrage involves sourcing discounted products from websites, like Amazon, Walmart.com, Walgreens, Best Buy, or brand-specific sales, and having them shipped directly to you or a prep center. You then sell them on Amazon, eBay, or other marketplaces.
Advantages of Online Arbitrage:
Highly Scalable:
Sellers can source from hundreds of websites without leaving home. Bulk orders become possible, and virtual assistants can help with sourcing.
Greater Inventory Variety:
The internet offers unlimited product selection, far more than any local store.
Time Efficient:
You can analyze products quickly using extensions and data tools, making sourcing faster and more systematic.
Challenges of Online Arbitrage:
Lower Margins (Sometimes):
Competition online can compress margins, especially for popular products.
Shipping Delays:
Products may take days or weeks to arrive, slowing the sales cycle.
Greater Risk of Returns or Listing Mismatches:
You rely on website images and descriptions, which can sometimes be inaccurate.
Which Makes More Money?
The answer depends on what you value most: profit per product or profit volume over time.
Retail Arbitrage Often Produces Higher Immediate Profits
- RA deals frequently offer 50–300% ROI.
- You can capitalize on unexpected clearance markdowns that online sellers can’t access.
- You can flip products quickly, especially if they are fast-moving, brand-name items.
However, RA typically offers lower total volume because sourcing takes longer.
Online Arbitrage Usually Produces Higher Long-Term Income
- Most OA sellers make more money overall due to scalability.
- You can outsource sourcing, prep, and shipping.
- You can buy multiple units of the same product, creating repeatable income.
- OA allows sellers to work from anywhere and operate at a larger scale.
While OA margins may be lower (20–80% ROI on average), the ability to buy in bulk and automate processes usually results in higher total monthly profit.
The Bottom Line
Retail Arbitrage makes more money per item.
Online Arbitrage makes more money long term.
If you’re just starting and want fast cash, Retail Arbitrage is often the best first step. You can learn the basics, generate quick profits, and understand marketplace dynamics.
If your goal is to build a scalable, flexible business that can grow without trading hours for dollars, Online Arbitrage generally becomes the more profitable and sustainable model.
Ultimately, the most successful resellers use both, starting with RA for cash flow and transitioning into OA for business growth.

