Controlling app tracking on your iPhone allows you to decide whether apps can track your activity across other companies’ apps and websites for advertising purposes. With the introduction of App Tracking Transparency in iOS 14.5 and later, you have more control over your privacy and can choose whether apps can track you or not. Here’s how to control app tracking:

Using App Tracking Transparency

1. Upgrade to iOS 14.5 or Later: Ensure that your iPhone is running iOS 14.5 or a later version to access the App Tracking Transparency feature.

2. When Prompted, Choose Allow or Ask App Not to Track: When you open an app that wants to track your activity across other apps and websites for advertising purposes, you’ll see a prompt asking for your permission. The prompt will ask if you want to allow the app to track your activity or ask the app not to track.

3. Choose Your Preference:

   • Allow: If you trust the app and are comfortable with it tracking your activity for advertising purposes, you can choose to allow tracking.
   • Ask App Not to Track: If you prefer not to be tracked by the app, select “Ask App Not to Track.” This will prevent the app from accessing your Identifier for Advertisers (IDFA), which is used to track your activity across apps and websites.

Adjusting App Tracking Settings

1. Open Settings: Tap the Settings app on your iPhone’s home screen.

2. Navigate to Privacy Settings: Scroll down and tap on “Privacy.”

3. Tap on Tracking: In the Privacy settings, tap on “Tracking.” This will open the Tracking settings menu.

4. Enable or Disable Allow Apps to Request to Track: You’ll see an option called “Allow Apps to Request to Track.” Toggle this switch on or off based on your preference.

   • Enabled: If this switch is enabled, apps will be able to display the App Tracking Transparency prompt, giving you the choice to allow or deny tracking.
   • Disabled: If this switch is disabled, apps will not be able to display the prompt, and they will be prevented from accessing your IDFA for tracking purposes.

Additional Information

• Impact on Advertising: Opting out of app tracking may affect the relevance of ads you see in apps, as advertisers won’t be able to target you based on your activity across other apps and websites.

• Privacy Benefits: Controlling app tracking gives you more control over your privacy and helps prevent advertisers from collecting and using your personal information for targeted advertising without your consent.

Why Control App Tracking

• Privacy Control: Controlling app tracking allows you to decide how your personal information is used for advertising purposes, giving you more control over your privacy.

• Transparency: App Tracking Transparency provides transparency about how apps track your activity and gives you the choice to opt out of tracking if you prefer.

By following these steps and tips, you can easily control app tracking on your iPhone, protecting your privacy and personal information from being used for targeted advertising without your consent.