Why Growing a Website is Just as Crucial as Creating Content on Social Media

I genuinely don't understand why so many people put all their energy into creating content on Facebook, Instagram, TikTok, and YouTube while overlooking the potential of building and growing their own websites.

Let’s be objective here:

Blogging is a simpler content creation model compared to social media content creation.

When it comes to a blog, you have multiple paths to explore:

Text and Pictures: This combination is quite effective and incredibly easier to produce than videos.

Text Only: Think of Wikipedia, one of the largest and most successful websites in the world built primarily on text.

Text, Pictures, and Videos: If you want the best of all worlds, this option is also available.

The point I'm emphasizing here is that you don't necessarily need videos to build a successful website. Unlike the demanding process of creating engaging video content for platforms like TikTok, Instagram, and YouTube, you can grow a blog with as little as words and pictures, which is far less stressful and requires fewer resources.

The Mind-Boggling Reality

It’s shocking how many people with real, physical businesses are yet to own an official business website. Meanwhile, individuals without any physical business are building online empires from their bedrooms, simply because they took the time to create and nurture a website.

Then, when these bedroom-based entrepreneurs go global, the business owners who should have had a website long ago start wondering, “God, when?”

Let’s be real

This life may not be balanced, but the imbalance often stems from something specific, a lack of precise and adequate information.

While many people with enough capital are stuck without progress, others with minimal capital but the right information are taking center stage, making global connections, and cashing out big time.

Here’s the Right Information for Those Who Care to Know

Imagine you’re standing outside on a scorching hot day. Where would you prefer to sit to escape the heat?

• Under a tiny okra plant, or
• Under a big, shady mango tree.

The big mango tree is your official business website.

But how does one grow such a tree?

By consistently planting seeds, in this case, content.

1. Growing Your Mango Tree (Website)

As a businessperson, your website could grow into a well-rooted mango tree in two main ways:

Consistent Content Creation:

Let's say you commit to posting just 5 articles per day about your business activities, insights, trainings, and general tips in your niche.

Do you know what that means?

In approximately 3 years, you would have created 5,400 pages of content.

That’s like having 5,400 chances of being discovered online, securing bigger business deals, and expanding into international markets.

2. Deliberate Advertising:

Alternatively, you could aggressively promote your website through Facebook or Google ads, speeding up your growth process within just a few months.

Either way, you’re building a powerful online presence.

Every Page is a Branch, Every Post is a Leaf

Think about it this way:

Your Business: The mango tree.

Your Services/Departments: Blog categories.

Events/Trainings/Experiences: Individual website pages.

Every page you add is another leaf growing from your tree, another step toward being discovered and building a sustainable online presence.

But just as it takes time for a mango seed to grow into a towering tree, it takes time to grow a successful website.

This is not a get-rich-quick scheme; it’s a gradual process with lasting rewards.

Why You Must Start Now

You don't need to build a website just because I said so.

You need to build and nurture one if your business demands it, and truthfully, every business deserves its own space on the global scene.

Don't wait for someone to pass you by with something you could have achieved.

Plant your mango tree today.

Peace.