Samsung’s core values are central to its corporate philosophy and guide its actions and decisions. These values are:

1. People: Samsung values its people and believes that providing them with opportunities to reach their full potential is key to its success.
2. Excellence: Samsung strives for excellence in everything it does, aiming to create the best products and services in the market.
3. Change: Samsung embraces change, viewing it as essential for growth and innovation. The company is always ready to adapt to new challenges and opportunities.
4. Integrity: Samsung conducts its business with integrity, upholding the highest ethical standards and being transparent in its dealings.
5. Co-Prosperity: Samsung is committed to being a responsible corporate citizen, working towards mutual benefits with its partners and communities, and contributing to social and economic development.

These values help Samsung maintain its position as a global leader in technology and innovation.